Jacob Bonesho's Marketing Blog

 In this week's post I used linked ins Ad creation features to create e mock ad for a business. I also asked chat gpt to educate me on different aspects of this linked-in tool. "LinkedIn, the world's largest professional network, offers a powerful platform for individuals and businesses to connect, engage, and grow their networks. One of its notable features is the ability to run targeted advertising campaigns, enabling users to reach their desired audience with precision and efficiency. Ad Campaign Options: LinkedIn provides a range of ad campaign options tailored to suit various marketing objectives and budgets. These include: Sponsored Content: Users can promote their content directly into the LinkedIn feed of their target audience, ensuring high visibility and engagement. Sponsored InMail: This feature allows users to send personalized messages directly to their target audience's LinkedIn inbox, enabling direct and impactful communication. Text Ads: Simple and effe...

In the digital age, where visibility is crucial for businesses, understanding Search Engine Optimization (SEO) has become paramount. However, merely optimizing content for search engines isn't enough. To truly succeed, marketers need to delve deeper into understanding their audience and crafting content that resonates with them. This is where the concept of personas comes into play. In this blog post, we'll explore how integrating personas into content development can supercharge your SEO efforts. Understanding SEO Basics: Before delving into personas, it's essential to grasp the fundamentals of SEO. This includes keyword research, on-page optimization, and link-building strategies. A solid foundation in SEO principles lays the groundwork for effective content development. The Role of Personas in Marketing: Personas are fictional representations of your ideal customers based on market research and real data about your existing customers. They help marketers understand the n...

 Looking deeper into AI coding and especially the new innovative technology that can generate images based off of input by the user. In this blog post, I have screenshotted text in Perchance (AI picture generation softwear) and asked to create visualize a product as well as copy AI's response to how it can play into marketing and business.   This is the product design that provides a layout and structure for marketing personnel to follow and help guide them. Following this are more inquires that AI picture generation can assist within the business and marketing teams Content Creation: AI-generated images can be used to create visually appealing content for marketing materials, including social media posts, blog posts, and website banners. These images can be customized to match brand aesthetics and convey specific messages, helping to attract and engage audiences more effectively. Product Visualization: Businesses can use AI-generated images to create realistic visualizations ...

 Looking at marketing plans and how businesses benefit form organizing a plan to maximize their audience, it's important to note the assistance of AI and the tools it can assist with. AI provides the marketer with different aspects of marketing that give people who interact many different ways to view your product. For this blog post, I asked AI to help generate a marketing plan for a company that helps build and distribute resumes. Target Audience: Recent graduates seeking their first professional job. Mid-career professionals looking to advance in their current field or transition to a new industry. Job seekers returning to the workforce after a hiatus. Executives aiming for C-suite positions. Freelancers or contractors seeking full-time employment. Marketing Objectives: Increase brand awareness and establish ResumeCrafters as a trusted name in resume-building services. Generate leads and drive traffic to the website for inquiries and purchases. Achieve a steady growth in the cus...